Services We Offer
Our services for yourself and your practice include:
Branding and Design Services
- Practice and clinic branding
- Personal branding
- Crisis consulting
- Lead generation
- Web/mobile site design
- Print/brochure design
- Logo creation
Advertising and Marketing Services
- Social media (Facebook, Instagram, Twitter, YouTube, Pinterest, SnapChat, LinkedIn)
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising (Google, Bing)
- Email marketing
- Trade media advertising
- Online display advertising
- Online retargeting
Your website is the face of your business in today’s age. We build sites that are mobile device compatible which enables anyone to access and view your practice and your expertise. We acquire an understanding of your practice - your tone and your brand - and bring your brand to life visually—for all the world to view.
360 Innovative Marketing specializes in various technologies to build dynamic and mobile-friendly sites.
An impactful online presence will elevate your practice or professional presence offline. While a “like” or a comment on your social content doesn’t translate to revenue, it does increase brand recognition. Your brand’s online presence requires proper social media community management and a good reputation.
Social community management means we will create, curate and manage social content postings and communication with your audience.
On today’s social media platforms, one dollar can reach one thousand eyeballs. Let us walk you through what a full-circle social media campaign looks like, and how it will increase your brand recognition.
Search EngineOptimization (SEO)
Google. Bing. Getting noticed is just a few keywords away. SEO used to be just about getting your site ranked on the first page of Google and Bing. It’s transformed into a practice or focusing on the user first, always looking at user experience and content over complex copy and design. Interested in learning more? Let us provide you with a FREE audit. Talk to us today.
Search Engine Marketing with Pay-Per-Click Ads (SEM, PPC)
Only pay when people click your ad and go to your site. PPC advertising is one of the most effective tactics in driving users to your site that actually care about your business and services. Capture people who are searching exactly on what your practice specializes in. Make this your lead-generation strategy go-to. Let us show you how a comprehensive PPC campaign can help grow your practice. Contact us today. Talk to us today.
From app development to mobile responsive websites. People spend more time on mobile devices than they do on desktop computers. Where will your brand intersect with them on their mobile experience? Will it be a mobile banner? A video? An app? Your brand needs to be in front of your audience as they seek more information about you. Did you know that more than 50% of users will not stay on a mobile site if it takes more than 5 seconds to load? Let 360 provide a diagnosis for your site speed, load times and usability. Send us an email.
Email and Content Marketing
Email is the most effective way to drive action from current patients. Communicating promotional or important business information to your patients is best suited for email (followed by social media). 360 can create your email templates and content, and push it to your audience. Receive reports on key metrics, such as how many people opened your email and even clicked through to your site. Understand how your current patients interact with your practice and what content they find most important.
Doctor and Practice Branding
People rely on referrals, reviews and reputation when choosing their medical provider. We believe in taking a holistic approach to branding you and your practice. We believe in leveraging your area of medical expertise among current and future patients to peak interest, create online content, and market that content to medical publications and social media channels. This approach makes you the subject matter expert and encourages your name and practice to be the “go-to” for health conscious individuals.
As a full-service media consulting agency, we offer a rainbow of brand and business services that include obtaining coverage in publications that are most relevant to client goals; advising and crafting messaging that are critical to fattening the client’s profits; to securing speaking engagements before high-powered audiences to executing social media campaigns to developing white papers on relevant and timely topics. Interested in learning more? Get in touch with us today.
360’s public relations unit is spearheaded by a team of wordsmiths, all of whom have spent their entire careers in communications. That is as writers, reporters and copy editors at several of the nation’s leading media organizations, both digital and traditional news outlets. At 360, it is one-stop shopping when it comes to public relations in all its iterations.
360’s team of professionals are ready to meet your every goal. Whether developing a strategy to launch or re-position a product or company or corporate executive. Or building and managing corporate reputations. Or creating strategies to raise brand visibility or manage corporate reputations. Or conceiving, planning and executing media events. At 360, we bring a full quiver of tools--again from traditional media approaches to 21st century digital social messaging to meet your every goal. Stop at 360 and you will discover that you will have to go no further to meet your public relations goals.
Crisis Management Consulting
Crisis management capability is a must for any company or association. Any event or episode, intentional or unintentional, that brings unwanted media attention to your operation must be dealt with promptly, effectively and professionally to mitigate and minimize potential setbacks to the integrity or reputation of your operations.
360 is home to a team of individuals who have worked for decades in the press and who have close personal relationships with reporters, writers and members of editorial boards throughout the Midwest and on both coasts. 360 professionals have developed those same close relationships with members of the new media as well.
We are unmatched in reaching out to the right members of the media, new and legacy, to resolve crises that might strike. Get a consultation with us today.